Ideas + Insights

As a company, you spend a lot of time marketing to your buyers. As marketers, we spend a lot of time figuring out the best ways to reach...

Several clients have asked us about the Cambridge Analytica use of data from Facebook and how this might impact their use of the...

“Fake News”. A compound noun that quite simply means information published by the media that is not real. From the 2016 Trump candidacy...

The Fluent team has had a lot to celebrate this past year, and we want to share another bit of news that we’re pretty excited about....

A meaningful email automation campaign doesn’t have to be complex or expensive. You know it. We know it. Selling a high-level service is...

As you explore your social media feeds on a given day, are you seeing the same Facebook or Instagram post over and over again? It’s no...

In April of 2016, Mark Zuckerberg announced Facebook Live would no longer be just for celebrities and large news organizations, everyone...

We are excited to welcome the newest member of our growing team, Bryan Roche. Roche joins the team as a Public Relations & Digital...

Now that every cellphone has a video camera and social media platforms have the option to go “live,” creating video is easier than ever....

WordPress’s popularity as a content management system (CMS) has advantages and disadvantages when it comes to security. Its popularity...

Google has been slowly rolling out changes to its search algorithm as well as the Google Chrome Browser that favor encrypted websites....

Here at Fluent IMC, we’re fairly preachy about the importance of strategy and planning before jumping into tactics. We recognize that...

Our Online Marketing Director Peter Anania shares tips for keeping your online presence clean and healthy… You’ve probably heard of...

MINOLTA DIGITAL CAMERA Advertising is all about top-of-mind awareness. Even though most (if not every) company wants top-of-mind...

We sort of hate buzz words, but there’s one we’re willing to use liberally: integrated. And we love having the chance to see an...

A brand is an investment. Time. Brainpower. Creativity. Consistency. And money. Businesses that invest in their brand want to know: is it...

You have a strategy for reaching prospective clients. What about for reaching your referral sources? For many B2B professionals, referral...

LAST YEAR, TWO THIRDS MORE BUYERS RELIED ON CONTENT TO MAKE BUYING DECISIONS THAN IN 2014. As a B2B marketer, my clients turn to me for...

Partnering with another professional expert can be a powerful way to not only demonstrate your expertise, but to vastly expand your reach...

You have a wealth of knowledge in your industry. Why can it be so difficult to get the press we desire? Thanks to social channels, not...