Ideas + Insights

We all know the basics of old-school email marketing: drip, drip, drip. Email fatigue. Unsubscribe. We’re often asked by clients: is...

by Trevor Jones, VP of Business Development at GWI In small companies, we often have to get our message out with relatively small...

Many thanks to a Fluent client, Trevor Jones, Director of Marketing and Product Development at GWI, for authoring this guest post on...

In my next life (or maybe even in the next chapter of my life) I vow to study psychology. I am truly fascinated by how the human brain...

Most marketers should revisit their web copy with a big red pen. Some of the largest brands and well-respected companies make a common...

“Content is King.” We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the...

It’s easy to fall behind on producing fresh, custom web content. I write and edit blogs and websites for a living and it’s tough to set...