Ideas + Insights

Fluent imc was honored at the Maine Public Relations Council’s (MPRC) Golden Arrow Awards for its outstanding work in 2023, receiving...

If your company has reached a certain size, you likely have an internal marketing team in place. If you’re small (or growing) that team...

In our world, public relations is so much more than just blasting out a press release and hoping for the best. Yes, press releases have...

Most people, even if they’re only viewing them from a consumer’s perspective, are familiar with retargeting ads. After you view a certain...

We often chat with clients and friends about getting started with digital marketing or advertising. A very early step is to set up a...

When it comes to budgeting for digital advertising, some nonprofits may be eligible for financial assistance in the form of Google Ad...

As consumers spend more and more time on their devices, paid digital advertising is a logical channel to increase brand visibility....

Digital advertising can play an integral role in a marketing campaign designed to generate leads or increase brand visibility. Before you...

We all have opinions — individuals and organizations. Does that make everyone qualified as an authority to publish an opinion piece?...

When it’s time to launch your business, it can be a reality check to realize that, despite the energy, devotion and excitement that’s...

In the ever-changing media landscape, we’ve become increasingly drawn into podcasts – both as consumers, and when we’re wearing our PR...

When you think of your target audience, do you think consumers? For many product-focused businesses, the buyer or consumer of your...

Long before 2020 hit, PR pros mastered the art of the pivot. We’re always prepared to switch up story ideas, take advantage of trends, or...

We’ve been working in the PR realm long enough to see a number of shifts in best practices. While strategic communications and PR have...

When it comes to advertising, we marketers have been trained to strive for something that stands out from the crowd. The goal is to...

“Marketing” is a broad term that some define as anything you do to promote and sell your products or services. As a marketer, I try to...

You have an interview with a journalist coming up. You know you need to be prepared to answer all their questions with authoritative...

We like to bookmark brands and digital ads we enjoy as we come across them. This sometimes serves as inspiration for ad campaigns we work...

I originally started in traditional advertising helping with tv/radio and print media buys. Digital was a growing space at the time so...

It’s impossible to open your laptop or turn on your phone these days without seeing various forms of digital advertising, and if it’s a...